Introduction to PPC
• What do inorganic search results mean and why are they important
• Understanding PPC advertising: Tips and Tricks
• Analysis of Microsoft Adcenter with Yahoo and Bing
• How to set up Google Adwords account and grasping its essence
• Adwords account structure: Campaign, Ad groups, Ads, Keywords
• Different types of advertisement campaigns
• Adwords Algorithm – what is adword rank & how it ranks
• Basics of Quality Score
• Click-through rate (CTR): Importance for online advertising
• Tips for bidding: building competency
Creation of Search Campaign
• How to place online advertisements
• Target Search engine queries
• Matching the right keywords
• Basics of Campaign Level Setting
• How to implement location targeting
• CPC- the core of bidding strategy for right target audience
• Bidding strategies: Manual and Auto
• CPA: Optimal Way for Online Advertising
• How to keep your bid strategy flexible
• Ad Extensions: Location, Call and Sitelink Extensions
• Creating Ads: How to advertise Online with a compelling ad copy
• Single ad group model (SKAG)
• Creating your first search campaign live
• Understanding the ad matrics
• How to play with display & destination URLs
• How to write a compelling ad copy