Digital Marketing SEO TRAINING

Course Details


₹ 8,000


1 Month


2 Certifications + Live Projects Experience Letter

  • Rama Shankar YadavRama Shankar YadavBest PHP Institute in Lucknow

    awesome sessions, Hiren has been very responsive , helped to clear all queries to the point. Wishing you Hiren and team members a great future and all the success

  • Prem KumarPrem KumarPHP program with Aimsoftnet was an enlightening experience

    Completing the PHP program with Aimsoftnet was an enlightening experience. From the insights of mentors, to the lively conversations in the class, learning was continuous.Thank you, Harsh Sir,so much for your brilliant tuition and support all throughout the course!

  • Abhishek kumarAbhishek kumarThey are best PHP Faculties in Lucknow

    If you want knowledge and creativity you can come to AIMSOFTNET. They are best PHP Faculties in Lucknow. My career options have increased and all credits goes to AIMSOFTNET.

  • Afjal HusainAfjal HusainBest PHP Institute in Lucknow

    Great classes. Learned a lot about Programming Language.

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Choose Any Two Specialization From 4 Core Topics In Digital Marketing SEO Training

Module 1.
Understanding the value of online advertising.
Benefits of AdWords
Google’s advertising networks
Where your ads can appear
The Quality Score of Ads What you pay
Module 2.
Setting up an AdWords campaign
Choosing a campaign type
Structuring your campaign
Targeting your audience
Setting bids and budgets
Creating ad groups
Tools to plan a campaign
Module 3.
Measuring and optimizing performance
Measure your results
Tools to measure your performance
Evaluate metrics relevant to your goals
Optimize your campaign
Module 1.
On Page S.E.O.
Meta Title
Meta Description
Meta Keywords
H1/H2 Headings
Keywords Proximity Internal Links
Module 2
Off Page S.E.O.
Directory Submission
Social Media
Social Bookmarking
Forum Posting
Business Reviews
Module 3
Web Page Performance.
Page Speed
Enable GZIP Compression
Optimization of images and videos
Compress Images
Module 1.
Getting started with digital analytics
The importance of digital analytics
Core analysis techniques
Conversions and conversion attribution
Creating a measurement plan
Module 2
Understanding and Collecting Data using Google Analytics data.
How Google Analytics works
Key metrics and dimensions defined
Creating and Understanding A/C structure
Setting up basic filters
Setting up goals and e-commerce
Collecting campaign data
Module 3
Navigating Google Analytics reports.
Reporting overview
Audience reports
Acquisition reports
AdWords reports
Behavior reports
Custom reports and dashboards
Module 4
Navigating Conversions reports.
Goal Flow report
E-commerce reports
Multi-Channel Funnels reports
Attribution reports
Module 1.
Marketing On Social Media
Promote brands on Social Media
Generate leads
Increase Local Sales
Drive Online Sales
Promote your Apps
Introduction to Twitter and Linkedin
Module 2
Social Media Targeting
Introduction to Facebook Adverts
Ad Campaign and Targeting through Adverts
Adverts Optimization
Instagram Adverts
Advertising Policies
Module 3
How To Overview Ads
How Facebook Adverts work
Creating the Advert campaigns
How Business Manager works
Power Editors
Module 4
Facebook Pixels
Create Facebook Pixels
Add Facebook Pixel codes to all your website pages
Add the event codes to your website pages
Confirm Pixel Implementation is correct.

Course Brief

Learn AdWords Search. With Aimsoftnet

 AdWords Pay Per Click Search Advertisements.

AdWords is the online platform which allows you to make the most of the online advertising by showing your ads to the target audience both on Search networks, Display network, and Video Ads, in the right place, and at the right time.
AdWords gives you the reach to potential customers with specific interest namely, people who are interested in your products and services — and show them relevant ads. Make your AdWord campaigns even more targeted by using keywords (Search Queries), Ad location, age, location, language, days, times, frequency, and devices. With AdWords, you’ll only pay when someone clicks your ads.

seo training in lucknow
Seo training in lucknow

Search Engine Optimization SEO Training in Lucknow

Search engine optimization is the process the online presence of a website or a web page in a web search engine’s organic results—often referred to as “natural”, “organic”, or “earned” results.

Our SEO course offers you to work on live websites

Benefits Of SEO

  • Helps in increasing traffic to your website
  • SEO provides traceable and quantifiable results
  • Regardless of whether you are an E-Commerce or Non-E-Commerce site so there are no qualms when it comes to ROI (Return On Investment)
  • Search Engine Optimization is one of the most beneficial marketing strategies because it targets users who are
  • actively looking for your products and services online all over word
  • Help’s in Increasing the Brand Awareness

Learn Google Analytics Certification Course

Whatever your industry – travel, automotive, healthcare; Google Analytics helps you evaluate the full customer journey and drive results. For a deeper understanding of customer experience, Google Analytics Certification Course lets you analyze data from all touch-points in one place.
You can then share the insights that matter, with the whole organization. Google Analytics certification Course makes it easier to keep a track of customers by connecting channel performance, customer behavior, and much more across your sites and apps in robust reports and dashboards.

Benefits Of Google Analytics Certification Course

  • Completely free of charge
  • Track how your visitors locate your website
  • Identify which pages and links your visitors click the most
  • Customize reports, create your own reports with easy interface
  • Track any campaign that is driving traffic to your website
  • Real-time reporting to get direct feedback on campaigns you are running
seo training in lucknow
seo training in lucknow

Social Media Marketing

Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Our Social media marketing course primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising. Social media advertising isn’t just a buzzword anymore. It’s a real, tangible driver of leads and sales, and marketing departments are increasing their social reach. Facebook, Twitter, Instagram, Linkedin and other social networks are filled with hundreds of Millions of consumers. So join our Social Media Marketing Course Now.

Benefits Social Media Marketing

  • Helps in gaining valuable customers insight
  • Helps in promotion of newly launched Brands
  • Run targeted Ads with real-time results
  • Helps in generating high and valuable customer leads
  • Increase website traffic and search ranking
  • Can help in finding competitor’s strategies (Targeting) with Ad


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