it’s no secret that link building is the most important skill in SEO.
I am discussed only Three Types of Link Building Tactics Called Ghost Link Building.
- Black Hat Links Building
- Advanced Links Building
- High Quality Links Building
Let’s Start High Quality Links Building
How to Find High-Quality Links: Before we dive into the step-by-step link building strategies, it’s important to know what makes a good (or bad) link.
Authority of the Page
- About Your Page linking to you a PageRank powerhub? If so, that link is going to have a BIG impact on your SEO rankings.
- In fact, from years of testing, I’ve found that the authority of the page linking to you matters more than any other factor.
- That’s because links from authoritative pages pass more authority (also known as PageRank) to your site.
(Note: Although Google doesn’t share PageRank information publicly, they still use it as the foundation of their algorithm)
You can easily check a proxy indicator of PageRank (“PageRating”) using Ahrefs.
Just pop up URL into Ahrefs SEO Tool and check out its “URLRating” in Ahrefs Tool:
Authority of the Site
A links quality is also provide by a domains sitewide authority.
In general, a link from a site like NDTV.com will have a MUCH bigger impact than a link from a no-name blogger.
- Top 5 Tips to Speed Up WordPress Website
Again, Ahrefs comes in handy here. Check this tools of “DomainRating”.
Link Anchor Text
Anchor text is the hyperlink text section of a link.
As it turns out, Google uses hypertext as a ranking signal.
For example, let’s say you get a link to your site with ahref text: “SEO SERVICES”.
Google sees that ahref text and says: “Hmmm. That site used the ahref text: “SEO SERVICES”. The page they’re linking to must be about “SEO SERVICES”
Of course, like anything in SEO, keyword-rich ahref text has been abused. Today, building lots of exact-match anchor text links is considered spammy.
Second Step Advanced Links Building
1. Ask for backlinks
This is a good way to start, especially if you are a beginner in this job. Think about your friends, relatives, colleagues, partners, clients that have a blog or a site. All you have to do is ask for a backlink. Ask for in-content links instead of links in the sidebar or footer.
But be careful and make sure that the backlink comes from a website that is relevant to your niche. Otherwise, it will not have too much of an impact and may even be harmful.
2. Build relationships
For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups, such as the Link Building Experts Group on Facebook, for example.
Make the first step and start contributing with interesting and relevant comments and posts, providing contextual value to each discussion.
By actively participating in these online communities focused on your niche, you will not only gain some good backlinks, but you will always have access to the newest industry news and be able to connect to some interesting people that share your passions.
3. Give a testimonial
Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products.
On the one hand, this is a perfect way for them to build customer trust. On the other hand, it’s a great opportunity for you to get a backlink and potential traffic from that site and it usually has a much higher approval rate than your standard link request e-mails.
Companies get another testimonial to place on their site, while you get a new backlink.
If you’re a LinkResearchTools or Link Detox user and love our tools, you can start with your first testimonial here. We will gladly link back to you.
Discover competitors’ common backlinks
If you research your competitors, you will probably notice that they have some backlinks in common which you don’t have yet. Well, if they managed to get these backlinks, why shouldn’t you too?
All you have to do is analyze these backlinks and try to get them as well. The Common Backlinks Tool (CBLT) is a tool made for this.
Get an indirect backlink from your competitor
It is quite common that some of your competitors link to the same sites. Link Juice Thief (LJT) finds places where your competitors commonly link to. These sites are usually big authorities in your industry.
Third and Last Step Black Hat Link Building
Google Penguin
What It Is:
An algorithmic penalty that specifically targets sites that use spammy link building techniques (like shady guest posting and blog comment spam).
How to Avoid It:
Only build white hat links. There’s data to show that you can dodge Penguin by minimizing exact match anchor text (I say anchor text is part of the story…but it’s more about trust). That said, the easiest way to avoid Penguin is to avoid shady links (regardless of anchor text).
Manual Penalty/Unnatural Links
What It Is: A manual penalty from someone at Google. Unlike Penguin, Google will send you a message via the Google Search Console:
How To Avoid It:
No one outside of Google knows how sites get targeted for manual penalties. My take is that an algorithm spots a website that’s potentially gaming the system. And they bubble that site up to someone at Google for a manual review. So the best way to avoid a manual penalty is to have a squeaky-clean link profile.
Also, unlike with Penguin, you can recover from a manual penalty by disavowing links and filing a reconsideration request.
Earn your links!
Building links is one thing, but you can also earn links if you put out great content.
Google’s primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other search engine.
What does great content mean for Google?
Great content is:
- desirable
- findable
- useful
- accessible
- credible
- valuable
Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site.
But, there is something more; one really simple fact: Good content will bring you a lot of natural backlinks! and Google looks at links as well. In fact, links are Google’s #1 ranking factor.
“How to write a high-quality article” would be another interesting topic, but for now, let’s focus on how you can earn more backlinks with your content.
